Field-tested guides and original data on healthcare go-to-market and patient acquisition — the same thinking we run for clients, written down. No gates.
Eight checks, the questions that expose a generalist in ten minutes, and when hiring an agency is the wrong move entirely.
What “lead” actually means in each of the five vendor categories, the evaluation checklist, and the red flags.
The verified ranges by engagement model — and the hidden execution cost nobody puts on the invoice.
The plain-English rules, the tracking-pixel trap, testimonials, and a working compliance checklist.
The 7-step motion — committee mapping, EMR reality, pilots that convert, and procurement without the stall.
The infrastructure, the sender rules mailbox providers enforce, and the message shape that gets replies.
Plug the revenue leaks first, then rank the channels by what they book — an order of operations, not 27 tactics.
First-party experience from live ModMed and athenahealth listings — what they buy you, what they cost, when to skip.
The guest-as-prospect model behind our own podcast engine — and why most B2B podcasts never book a dollar.
Healthcare display CTR is usually under 1%. Our contextual campaigns sustain 10%+ at ~$0.11 a click — the data, the why, and how to get there.
AI phone agent vs answering service vs front-desk hire — answer rate, booking, cost, and HIPAA, from an operator who's deployed them.
An 8-point scorecard, the five categories of solution, and the red flags — vendor-neutral, no fake rankings.
An operator's honest category map — five archetypes, selection criteria, and who each type actually fits.
The per-specialty math on unanswered calls, slow follow-up, and no-shows — five to six figures a year before any ad spend.
Three models sold under one word — what each really delivers, and when you shouldn’t hire us.
Google captures demand, Meta creates it — with the real CTR numbers from campaigns we ran.
Fully-loaded SDR cost, ramp time, and when each path wins — from an operator who's been both.
The 6–10 person committee, the five silent vetoes, procurement prep, and the CFO's ROI case.
The three missing structures — success metric, economic buyer, conversion clause — and a pilot agreement skeleton.