AI healthcare platform · US

A ~$640K ARR clinic pipeline, on a $0 ad budget.

A real sales pipeline for an AI healthcare platform, no paid media. LinkedIn as the engine, a podcast as a pipeline, and channels competitors can't touch.

Pipeline is a system, not a budget line. We built one that produced a ~$640K ARR pipeline without ads.
The challenge

Build a pipeline
without buying traffic.

The mandate: a real, trackable pipeline with no paid media. The constraints stacked up.

No ad budget and no repeatable top-of-funnel.

A skeptical clinical buyer on a long sales cycle.

Warm leads dying between touches.

So we treated pipeline as engineering, not advertising.

“The discovery and research Anatolie did for us was brilliant — consistently sharp, genuinely valuable insights that moved us forward.”
Shoukri Kattan Shoukri KattanFounder & CEO · Caesar Health
Before / after

A $0-budget mandate — turned into a real pipeline

Before
  • No paid budget and no repeatable top-of-funnel
  • A skeptical, slow-moving clinical buyer
  • Interested leads going cold between touches
After
  • ~$640K ARR pipeline across 67 clinics
  • 2,600+ leads — 98.5% non-paid
  • Live ModMed & Athena marketplace listings competitors can’t match
How we did it

Five channels competitors don't run.

EMR-aware outbound, a podcast that qualifies guests in real time, and a 48-hour reactivation cadence that keeps the funnel alive.

What we ran
  1. Made LinkedIn outbound the engine. Sequenced, EMR-aware messaging — "noticed your clinic runs on athenahealth — is your phone line fully covered?" — across a managed sender pool. Over 1,100 leads from LinkedIn alone.
  2. Built top-of-funnel from outbound lists, not ad spend. Definitive Healthcare and Apollo for targeted clinic lists, layered with referrals and events.
  3. Turned a podcast into a pipeline. The Operators Podcast interviews practice owners and physician-entrepreneurs, exactly the ICP, with a free-produced-episode hook. Each interview surfaces operational pain and qualifies the guest in real time, tracked as its own CRM channel.
  4. Ran a relentless reactivation cadence in Close. A touch every 48 hours across LinkedIn → email → call/SMS, rule "no next task = dead deal." Dormant leads re-enroll automatically.
  5. Opened channels competitors can't. Live EMR marketplace listings on ModMed and Athena, high-trust placement most agencies can't access.
Channels & tools
LinkedIn outbound
The Operators Podcast
Definitive Healthcare / Apollo
Close CRM (48h reactivation)
EMR marketplaces (ModMed, Athena)
The rule

"No next task = dead deal." Every lead carries a scheduled touch, or it doesn't stay in the pipeline.

2,600+ leads, 98.5% non-paid — only 35 of ~2,300 source-tagged leads ever came from ads.
The outcome

Receipts, not projections.

~$640K ARR pipeline

67 clinics in pipeline

57 active opportunities plus 10 signed at a $799/mo average, built with effectively zero ad budget.

2,600+ leads

98.5% non-paid

LinkedIn outbound (1,170+), targeted list-building, the podcast, events, and referrals — not ads.

20+ / week

Qualified, organically

20+ qualified leads and 11 booked qualifying calls in a single week, including multi-location and specialty groups.

“The AI voice agent Anatolie’s team set up is so good — I hung up and could have kept talking to her all day. Just the way she was breathing, I felt like I was talking to a real person.”
KV Kelly ViensPractice Manager

“Already, this is way better, at least for me, than the two tools I’m able to use right now.”

JAJulio AcostaOwner · mental-health practice

“Perfect — thank you so much. This was genuinely good work from Anatolie.”

Shoukri KattanShoukri KattanFounder & CEO · Caesar Health

“The lead-generation quiz Anatolie built for us is on point, 100%. Everything about it makes sense — I love it.”

Shoukri KattanShoukri KattanFounder & CEO · Caesar Health
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